The Importance Of Promotional Products
Let us define promotional products. Promotional products is a marketing plan in which items printed with a logo or other piece of company info are handed out as keepsakes. The promotional products can range from a bag, calendar, cap, custom campfire mugs, clock, diary, pen, etc. Companies can use them as giveaways at events, such as exhibitions and product launches. Furthermore, non-profit organizations can use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
They can become a business card. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Furthermore, they can be used by the customers in their daily activities unlike business cards which will only be forgotten and thrown away. Customers can easily remember the name and logo of the company that gave them the product. Remember that the promotional giveaways also have your contact information just as business cards have.
This marketing strategy is low-cost. It helps the company in saving money while also being able to reach potential customers on a large-scale. It is a more economical advertising outlet than newspaper ads, TV, and radio. Manufacturers such as Perfect Imprints offer them at a low price for mass distribution, go and shop now.
Its a free gift to the customers. when you give more freebies than your competitors, more people would want to buy from you. You can not only promote your business but also say thank you to them.
Your employees can also enjoy the benefits of the promotional products you hand out. When they are working, your employees can use the pens, stress balls, or coffee mugs you gave them. It is a way for you to reward them in helping you reach your business goals.
There are a lot of studies and reports made that help prove how important it is. In the U.S, 8 out of 10 consumers have one to 10 promotional products. A report from PPAI indicated that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. Furthermore, there has been a report that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept them will recall the company as much as 2 years later.
It can help your company to build brand awareness. It is much easier for your customers to identify your business from the logo imprinted on the products. To give a better example, if you hand out useable promotional products such as custom embroidered scarves, your customers can use this to go to the church, school, shopping and etc. so your brand also goes around with them.
Lastly, the promotional products handed out must be of high-quality to ensure you will have loyal customers. An article published in a website reveals customers who received a promotional product scored 52% higher than a letter only.